When I’m choosing a color palette for a web design project, I find inspiration in so many places. Finding the right colors is an important aspect to the overall tone and feeling a website conveys.

I love how colors influence how people feel and it should be an important aspect of your branding message.

Today my inspiration came from a simple and delicious snack I whipped up between some SEO work and some brand positioning research that I’m doing on a new project.

A mixed berry & banana sorbet, which also happens to be completely dairy free (my thighs are thankful). I love the play of purple here. I don’t always love purple, but I think this palette comes together nicely, not just for eating. The richness in the purple meshes well with the softness in the pink and peaches. I’m ready for another scoop!