If you have a brick-and-mortar business, the most popular information on your site is your contacting information.  This is how potential customers will find your location, hours and phone number.  

The following information should be on every page of your site:

1. Include the name of your town and state

Not all websites are meant for the entire world.  A lot of small town businesses only cater to customers in their town, so it's imperative to include your town and state. 

2. Your...

It’s far easier to just say everything is great, we love it, I’m so happy; than to really sit down and explain why everything is wrong, we hate it and I’m miserable.  When we shoot down our instincts and bury them under the guise that it’s just easier to do what—insert person/client here—wants, are we really doing the right thing or just looking for the easy way out?

Doing the right thing isn’t always going to be easy.  Telling your client “No” is scary.  But it’s also the right thing to do....