April 10th 2012

Recently Launched: Kitty Cradle

When I'm not fawning over fonts and lusting after pumpkin, I am passionate about pet related products.  As we've mentioned only a few times, we have 2 dogs and 3 cats and we consider them family.  It's so important to us that they get the best, from the food they eat, to the beds they lay in. Of course they're totally spoiled and that's just how we like it.  

So, it's no surprise that  I was completely thrilled and excited to work on a site that offers a first-to-market product for cats.  It's such an awesome product and something I know cat parents need. 

We had the pleasure to work with Kitty Cradle, a space saving cat hammock that fits under your chair and gives your cat a comfy place to hide out and spend 22 hours of his day snoozing. It's the perfect cat accessory!  Not only will your kitty love this, but you will too.  Forget about huge cat furniture that take up precious space and use existing unused space. It's a win win for you and kitty!

This one page site, with custom illustrations by Green Couch Designs, allows customers to view product images, understand the key features and also see how easily it is to use.  And of course there's an easy Reserve Now form so you can get in on the action as soon as the Kitty Cradle launches. 

Be sure to reserve your Kitty Cradle today!

By Melissa :: In :: Comments
March 6th 2012

Cover Photo Guidelines for your Facebook Timeline

So it won't be long until the new Facebook Timeline hits all brand pages (March 30th to be exact).  If you haven't noticed, you have the option of turning the timeline on now, however before you do, you'll want to get your Cover Photo setup.

The new Facebook Timeline cover photo size is 850px X 315px. We just finished creating the cover photo for our Facebook page

Beyond the size of the photo, there are also some restrictions that Facebook has put into place and that you should know about. This is pretty important and I think also most overlooked by small businesses that don't necessarily go looking for all the fine print. 

Facebook Cover photos cannot include:

  • Price or purchase information, such as "40% off" or "Download it at our website". 
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s "About" section.
  • References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features.
  • Calls to action, such as "Get it now' or "Tell your friends".
  • Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property. 

Source:Facebook Pages Product Guide

I'm not keen on a lot of these restriction, especially since we no longer can have tabs or welcome pages, but it's not enough to prevent us from keeping our business page.  Whether we like it or not, Facebook is where the masses go and as with everything they do, I'm sure the new timeline will evolve and perhaps even some other options will emerge.

So are you using the new Facebook Timeline yet?  What do you think?

If you need a design for your Facebook Cover Photo be sure to let us know.  We're giving a 25% off discount if you book before March 30th. 

February 24th 2012

Color Palette #5: Blush & Bashful Popcorn

If you haven't seen the movie, Steel Magnolias, than the name for this color palette will definitely not have the same effect as it does on me. 

Truvy: What are your colors, Shelby? 
Shelby: My colors are "blush" and "bashful." 
M'Lynn: Her colors are "pink" and pink." 
Shelby: My colors are "blush" and "bashful" Mama! 
M'Lynn: How precious is this weddin' gonna get, I ask you? 

Pink and Pink!  I probably would have said the same back in 1989. I wasn't a fan of pink. Not until I reached 30 did I find my sweet love of pink. And now, as I type this, my office is bursting with Blush and Bashful, on the walls, on my desk, on the windows.  

When I saw the photo in today's color palette over on The Crafting Chicks, I knew immediately that I wanted pink popcorn and I also wanted to use this photo to create a color palette.  I'm very thankful that The Crafting Chicks gave me permission to do so. 

Pink! Popcorn!  Will wonders never cease?

(For the Steel Magnolia fans, I do realize that these pinks are not the same as Shelby's Blush and Bashful, but the lovely play of pinks here made me think of them)

And now, let's make some popcorn!

February 8th 2012

What should I blog about?

As small business owners ourselves, we often struggle with what to blog about.  Maybe that's not the greatest thing to admit, since we do consult with other small businesses on what they should be blogging about...however it's not always easy to see the answer for your own business. Just as it's far easier for us to design for others than it is to design for ourselves.

If there's on thing that's true about blogging it's that blogs help businesses. How do they do that?

  • Blogs help build your credibility by being transparent; being you
  • Blogs show your expertise by giving your clients things they need to know
  • Blogs allow your clients (and potential clients) to get to know you by being more than a voice on the other end of the line or an email address
  • Blogs deliver a platform for instant feedback 
  • Blogs can also significantly effect your google ranking (who doesn't want a little piece of that pie?)

Now that we know why you should blog, we need to know what the hell to actually blog about?

The quick and fast rules:

  1. Blog about topics that your target audience is interested in or needs help with

How do you know the answer to that?  

  1. Surveys - you can actually go out and ASK them what they need help with.  This is a very straightforward and often underrated way to get feedback from your customers. (check out surveymonkey.com) You can also use twitter and facebook for this.
  2. Emails - review client emails. What are their biggest frustrations?  What are their most common questions?  Chances are these same topics will be useful to other clients as well.
  3. Google suggestions - we all use google so you have probably seen google give you suggestion based on what you type into the search box.  These come from real searches from other people and you can use them to narrow in on what your niche is searching for.  For example, our client Heather Jarvis might look up "student loan" and see this:

    Then based on this information, she could write blog posts about any or all of those topics.  
  4. Ask in your newsletter - you have a newsletter right?  Good!  (if you don't we can help you set one up)  The best newsletters engage your readers.  A perfect way to do that is to ask them what they need help with. You might think they'll get annoyed but in reality, they'll be happy that you actually care about them enough to ask. Trust me. 
  5. Hang out with them - if your business is local, you could become a member of your local chamber of commerce or networking groups (check out meetup.com) or for online businesses visit forums and message boards, social media sites and blogs. 

These are just a few simple and easy suggestions on honing in to your target market.  What's your biggest challenge when it comes to blogging for your business? (see what I just did there?  I'm sneaky!)

By Melissa :: In Marketing :: Comments
VIEW MORE :: ‹ First  < 5 6 7 8 9 >  Last ›