If you have a brick-and-mortar business, the most popular information on your site is your contacting information. This is how potential customers will find your location, hours and phone number.
The following information should be on every page of your site:
1. Include the name of your town and state
Not all websites are meant for the entire world. A lot of small town businesses only cater to customers in their town, so it's imperative to include your town and state.