If you have a brick-and-mortar business, the most popular information on your site is your contacting information.  This is how potential customers will find your location, hours and phone number.  

The following information should be on every page of your site:

1. Include the name of your town and state

Not all websites are meant for the entire world.  A lot of small town businesses only cater to customers in their town, so it's imperative to include your town and state. 

2. Your...

When I'm not fawning over fonts and lusting after pumpkin, I am passionate about pet related products.  As we've mentioned only a few times, we have 2 dogs and 3 cats and we consider them family.  It's so important to us that they get the best, from the food they eat, to the beds they lay in. Of course they're totally spoiled and that's just how we like it.  

So, it's no surprise that  I was completely thrilled and excited to work on a site that offers a first-to-market product for cats....