Last week when we launched our new design we were really happy with how everything turned out. We had spent a fair amount of time going through revisions and building a site that reflected our personality and how we run our business.
Later in the week I worked on updating some of our print material. Business cards, letterhead, marketing material, that sort of thing. When we took our new logo and printed it out, we found that it didn’t print well.
(Oh Shit!)
We should have checked this out before going live with the site. I can’t make any excuses for not doing that.
Mistakes happen. And the moment that first sheet of paper printed out, we knew we made one. We yelled, we cried, we laughed and than we got back to work. We developed a new(er) logo that works better around the edges. It was really just a matter of refining and switching out one little detail with another.
We don’t even know if anyone would have really noticed, since the other one wasn’t up for very long. But we did want to address the situation and say, Hey! We do make mistakes, and we work hard to correct them.
Our new(er) logo is now getting printed out on our new business cards, letterhead, envelopes and promotional items. We’re happy to have that all straightened out and completed. Mark another thing off in Basecamp! 