I wanted to share how I decided on the new layout and style for emtwo. I knew right away the first thing I wanted to do was change the entire color scheme. I went through pages upon pages of palettes, and I liked many. I think choosing the color scheme was one of the most difficult aspects of getting this redesign pegged. I was looking for something bold, something that popped. But I didn’t want it to be dark and dreary. I didn’t want it to be light and springy. A happy medium was more like it.
After toying around with a few options, I decided on:
