If you build it, they will come?
That only works in the Field of Dreams. When it comes to your business, you can not afford to simply dream about new customers and hope they'll find you. You know you need to be social, and optimize for search, and nurture your list, and 10 other things, but how do you fit all of that in when you don't have the time and aren't really sure what to do? Can you imagine what it would be like without the overwhelm of learning marketing techniques, and the frustration of DIY websites, and hit or miss marketing efforts?